The Juventus Museum and Allianz Stadium bring Turin’s football history together on the city’s northwestern edge. The museum traces Juventus from its founding by local schoolboys in 1897 to its modern era, while guided stadium tours offer a closer look at the home ground opened in 2011 on the site of the former Stadio delle Alpi.
Juventus is inseparable from Turin’s industrial story: the club’s long association with the Agnelli family links its fortunes with Fiat and the city’s development. Inside the museum, trophies, historic shirts and archive material follow the careers of players from Giampiero Boniperti and Michel Platini to Alessandro Del Piero and Gianluigi Buffon. Multimedia displays help visitors follow the story even if they are new to Italian football.
A stadium tour adds a different perspective, with views from the stands and access to areas that may include the dressing rooms, tunnel and pitchside. The steep seating and closeness to the pitch make it easier to imagine the atmosphere on a Juventus matchday. Allow around two to three hours to enjoy the museum and tour without rushing.
Book tickets online ahead of time, particularly for weekends and school holidays, and check the official Juventus website for tour schedules and available areas, which can change around fixtures. Public transport from central Turin generally takes around 30 to 45 minutes; check current routes before setting out. The stadium sits amid a modern retail area, so consider returning to the centre for a meal or a walk through Turin’s historic streets.